Sega’s 60th anniversary website absolutely launched immediately together with the introduction of its ambassador character “Sega Shiro”. The firm recently teased one thing involving Sega Saturn mascot Segata Sanshiro nevertheless it was, actually, Sega Shiro, portrayed by Segata Sanshiro actor Hiroshi Fujioka’s eldest son Maito Fujioka.
Segata Sanshiro was a martial artist mascot who commanded folks to play Sega Saturn in numerous adverts for Sega. His catchphrase “Sega Saturn shiro!” means “Play Sega Saturn!” and it additionally appeared like his identify in Japanese, so he made for an general enjoyable and memorable mascot. Sega continues the punny custom with the introduction of its 60th anniversary ambassador “Sega Shiro”.
The identify is predicated on his father’s catchphrase, however in contrast to Segata Sanshiro’s aggressive method to getting folks to play the Sega Saturn, the son is right here to have folks find out about Sega. Instead of commanding folks to play Sega, he goes round telling folks about Sega.
Here’s a brand new video to introduce the ambassador:
The video exhibits totally different folks speaking about what’s the subsequent large factor earlier than getting interrupted by Sega Shiro saying “Sega dayo!” which means “It’s Sega”. When requested by a scholar “So what comes after Sega?” he replies “Sega dayo!”. Finally, a classmate asks “What’s Sega and who are you?” which prompts him to bust out along with his particular theme track.
They additionally threw in an additional pun for the final “Sega shiro” through the use of characters for “shiro” (“知ろう”) which implies “let’s learn”. His theme track is actually “Let’s learn about Sega!”. So far he hasn’t taught something about Sega, however we’ll in all probability study extra quickly as we method the corporate’s 60th anniversary.
Sega was first based on June 3, 1960.