Take-Two subsidiary 2K Games counts as the primary huge writer to announce a bump in worth for next-gen video games. NBA 2K21 on next-gen platforms will cost $70, whereas its current-gen counterpart stays at $60. Such a hike displays the “quality of the experience,” Take-Two CEO Strauss Zelnick argues. But the writer isn’t able to state whether or not it can apply the elevated pricing mannequin to all of its next-gen initiatives.
In an interview with GamesIndustry.biz, Zelnick defined the core purpose for the worth bump. Most notably, sport costs have remained stagnant for a number of years, whereas growth prices constantly spike. Zelnick mentioned,
There hasn’t been a worth improve for frontline titles for a extremely very long time, even if it prices an important deal extra to make these titles. And we predict with the worth we provide customers… and the form of expertise you may actually solely have on these next-generation consoles, that the worth is justified. But it’s straightforward to say that if you’re delivering extraordinary high quality, and that’s what our firm prides itself on doing.
When requested about Ubisoft’s plan to launch next-gen titles this vacation for the usual $60, the Take-Two CEO famous the trade at-large doesn’t “coordinate” on such issues.
We simply converse for ourselves. Obviously, we don’t converse for the trade and the trade naturally doesn’t coordinate on these issues, to say the very least. The pricing has to replicate the standard of the expertise, and we goal to offer one of the best experiences in the enterprise. And from our perspective, it’s a particularly modest worth change on condition that costs haven’t modified for a really very long time.
In an earnings name taken after the interview, Zelnick revealed that Take-Two intends to share the worth of its PS5/Xbox Series X video games on a “title-by-title basis.” Presumably, then, not each next-gen mission from the writer will obtain the $10 worth bump.