Take-Two Interactive CEO, Strauss Zelnick, has mentioned that he believes Sony will aggressively method the following gen in content material and advertising and marketing phrases.

In an interview with Protocol, Zelnick added that whereas he believes Microsoft will do effectively with the Xbox Series X and S, it’ll face a problem in sure markets the place Sony has traditionally dominated. He additionally identified that Microsoft’s monetary place will help to make it extra aggressive.

Zelnick mentioned:

So far it appears to me as if they’re each approaching this launch very aggressively. We’ve all the time labored fortunately with each events. We want to see each be very profitable. In sure components of the world, as you recognize, Sony had a most popular place final time round. I believe Microsoft is working very, very laborious to see that that’s not repeated. I believe it will likely be a problem in Asia, the place Sony’s dominated. But if I needed to guess, I believe Microsoft goes to do very effectively.

I believe you’re going to see that they [Sony] will probably be very aggressive on the content material facet and on the advertising and marketing facet. They are going to focus, as they all the time do, on aiming on the content material facet. But Microsoft’s attempting to do the identical factor; as you recognize, Microsoft has purchased some studios. There’s plenty of stuff that they personal and management. Perhaps they’ll do extra of that. They have an ideal steadiness sheet.

Microsoft has already revealed the worth and launch date for the Xbox Series X/S. Sony is anticipated to unveil this info later today.

[Source: Protocol]