Market analysis and consulting agency, DFC Intelligence, believes that CD Projekt RED has turn out to be an “acquisition candidate” following Cyberpunk 2077‘s botched launch.

As spotted by Video Games Chronicle, DFC published a lengthy analysis of the situation on its website, arguing that despite its efforts to placate customers and investors, CDPR’s fame has been tarnished. According to the agency, Cyberpunk 2077‘s bugs aren’t as a lot of an issue as CDPR’s dealing with of the problem has been. It’s clear from all its haphazard strikes that the studio lacked any PR path, and DFC is of the view that the catastrophe would have been managed higher by a extra skilled firm.

DFC wrote:

Releasing the console variations filed with bugs would have even been okay if shoppers knew what they had been entering into. In right now’s market online game shoppers are sensible and keen to just accept early entry to video games crammed with bugs. However, they wish to be informed upfront that they’re enjoying an unfinished product. 

CD Projekt inventory dropped 50% in December. This is unacceptable for an organization launching a flagship, defining product. A bigger public firm would have been in a position to keep away from this with primary public relations and advertising and marketing. The irony is that whereas CD Projekt’s fame has been stained, Cyberpunk 2077 is more likely to nonetheless be an enormous long-term success. Unfortunately, CD Projekt’s fame has been tarnished. The firm now turns into one to observe as an acquisition candidate. This was clearly the case the place the advertising and marketing and publishing of a bigger firm would have labored wonders.

Cyberpunk 2077 stays suspended from the PlayStation Store.

[Source: DFC by way of VGC]