The Pokémon Company International formally launches celebrations at this time for Pokémon’s landmark 25th anniversary. As an iconic online game and leisure franchise beloved by hundreds of thousands of followers of all ages around the globe, Pokémon has been bringing individuals collectively since its launch in 1996.

In 2021, Pokémon will proceed that custom by aligning with one other common unifying drive — music. Headlined by pop icon Katy Perry, the star-studded program created in partnership with Universal Music Group (UMG), the world chief in music-based leisure, accompanies fan-focused activations celebrating 25 years of Pokémon throughout the franchise’s portfolio of video video games, cell apps, animation, merchandise and extra. To assist followers kick off this celebration, a live-action video, uniquely highlighting moments within the model’s 25-year historical past and a journey via the Pokémon world’s many areas, will be considered starting at this time on the official Pokémon YouTube channel right here: https://youtu.be/l_ZHajviuAY

Global Music Celebration: P25 Music

Every celebration wants an excellent playlist. To have fun 25 years, The Pokémon Company International is teaming up with UMG via their manufacturers methods division, Universal Music Group for Brands, to make 2021 the largest Pokémon celebration in historical past — and everyone seems to be invited. Pokémon is working with a few of the largest names in music, from rising artists to award-winning world superstars, for this system, titled P25 Music. Pop icon Katy Perry was revealed at this time as a premier collaborator within the huge, yearlong music marketing campaign.

“Pokémon has been a constant in my life from playing the original video games on my Game Boy, to trading Pokémon TCG cards at lunch, to the adventures of catching Pokémon on the street with Pokémon GO. I’ve even visited the Pokémon Café in Japan while on tour! It is an honor to be chosen to help celebrate a franchise that has given me so much joy in the last 25 years, and to be able to watch it evolve in the ways it’s provided that kind of electric joy for the kids in my life and around the world,” stated Katy Perry.

“In Katy Perry, we see a kindred spirit to Pokémon, whose world is bright, fun and uplifting,” stated Colin Palmer, vp of selling at The Pokémon Company International. “Katy is a wonderful ambassador to help us celebrate 25 years of Pokémon, and we can’t wait for music fans everywhere to experience the exciting collaborations we have planned.”

“We are honored to celebrate the 25th anniversary of Pokémon and the significant cultural impact this beloved franchise continues to have around the world. Working together, we have developed dynamic year-round programming involving artists from across UMG’s labels — because what better way to create a global celebration than through the power of music,” stated LJ Gutierrez, General Manager, UMGB.

Details about Katy Perry’s participation, further artist surprises and extra in regards to the P25 Music program shall be introduced all year long.

25 Years of Adventures: A Journey Through the Pokémon World

Since the primary video video games launched in 1996, the franchise has explored a brand new area within the Pokémon world with the introduction of every core sequence sport. In 2021, The Pokémon Company International will invite followers to relive their journeys via every of those areas in a yearlong program, starting with essentially the most lately found Galar area from Pokémon Sword and Pokémon Shield and ending with the basic Kanto area from the unique Pokémon Red and Pokémon Blue video games. Beginning at this time, followers can go to a brand new web site that can function the hub for this and all fan celebration actions as they’re introduced all year long, positioned right here: https://25.Pokemon.com/en-gb

Anniversary Partners: Celebratory Programs and Merchandise

Pokémon adventures are all the time higher with buddies, so The Pokémon Company International is teaming up with different iconic manufacturers to assist followers have fun the journey all year long with distinctive promotions and merchandise. Collaborations within the model’s 25th anniversary 12 months embrace applications from Build-A-Bear Workshop®, Levi’s, McDonald’s and extra. Fans may sit up for much more particular merchandise tied to the anniversary celebrations from licensees together with Jazwares, Scholastic, Mattel, Funko, Power A and The Wand Company. Additional companions and the methods they may have fun the anniversary shall be introduced all year long.

Special Collections: The Pokémon Trading Card Game 

The Pokémon Trading Card Game (TCG) is a cornerstone of the model, and followers can sit up for particular 25th anniversary-themed collections of the Pokémon TCG later in 2021. In the meantime, followers will quickly be capable to accumulate oversize playing cards that includes Pikachu and beloved first companion Pokémon from the assorted areas featured within the franchise-spanning retrospective. 

More Celebrations Across the World of Pokémon

The particulars revealed at this time are a glimpse into what the world can anticipate from Pokémon in 2021. With 25th anniversary-related activations deliberate for Pokémon animation, Pokémon video video games, cell video games together with Pokémon GO and Pokémon Masters EX, and extra massive bulletins from the franchise, followers have a 12 months full of latest journeys forward.

Source: The Pokemon Company