If you logged on this morning pondering you have been going to efficiently order Animal Crossing: New Horizons’ Sanrio amiibo cards, bless your optimistic lil’ coronary heart. My candy summer time youngster, these cardboard rectangles offered out seemingly inside seconds after Target set them dwell. The stark state of affairs has left many a Hello Kitty aficionado upset (or no less than irritated) on Friday.

After all, many people truly acquired up early simply to spend cash on the twee set, solely to be curtailed by scalpers who are actually promoting the Sanrio cards for a fortune on web sites like eBay. Worse, some thought they’d secured the Hello Kitty cards for pick-up in retailer, as a result of their carts have been full … solely to obtain an error, or a message that they’d already offered out. Glitches have been plentiful, judging from posts on social media and Polygon’s personal experiences with the Target web site.

This flip of occasions isn’t shocking: Scalpers have grow to be a plague on practically each nerdy collectible merchandise inside the final 12 months, from PlayStation 5 consoles to Pokémon cards. Once it grew to become clear that Animal Crossing’s Sanrio set would unlock a bunch of extraordinarily cute objects and characters, it was virtually a foregone conclusion that these cards would promote out instantly.

It’s not a very hopeless state of affairs — many are reporting that merely going to a retailer works, or are resorting to hacked amiibo sellers on web sites like Etsy. Polygon has additionally inquired with Nintendo about potential restocks, however in the meantime, no less than the memes about this absurd state of affairs are golden.