With the tumultuous launch of Cyberpunk 2077 and accusations of a toxic crunch culture at the studio, developer and writer CD Projekt RED confronted a essential crossroads in its personal evolution as an organization. Following an apology for the state of Cyberpunk 2077 at launch—significantly the high quality (or lack thereof) of the sport on last-gen consoles—the studio is now pushing ahead with a strategic growth replace to again up their dedication to doing higher.

You can watch the full 24-minute CD Projekt Group Strategy Update in the video under, however we’ve additionally outlined the details past that.



CDPR has three main targets in its mission:

  • To create revolutionary story-driven RPGs
  • To be counted amongst the world’s high three sport builders
  • To guarantee a long-lasting place for his or her manufacturers in world popular culture

These are backed by the firm’s core values:

  • Quality as high precedence
  • Passionate workforce as biggest energy
  • Tolerance, equity, and openness at coronary heart
  • Independence
  • Gamer-centric strategy

After admitting as soon as once more that Cyberpunk 2077 didn’t meet these high quality requirements and match as much as the core values, they continued by outlining how CDPR plans to alter as a way to higher ship on these targets in the future.

Transforming the Company

There are three main constructing blocks on this restructure, starting with a change of the firm they check with as “RED 2.0.” Rather than specializing in one-at-a-time sequential sport growth, they need to shift to parallel sport growth for the essential AAA franchises: The Witcher and Cyberpunk. This plan consists of increasing manufacturing capabilities and “implementing a range of new ideas” to make growth extra environment friendly and seamless.

A newly centralized REDengine will serve each The Witcher and Cyberpunk franchises going ahead, to permit them to adapt the applied sciences to a number of video games without delay and higher perceive their very own in-house engine for consistency in future growth.

RED 2.zero additionally comes with enhancing the working surroundings for each workforce member at CDPR. They plan to restructure their growth groups to have extra cross-functional groups (groups constructed from a number of disciplines) and a devoted workforce of cross-project consultants that can higher facilitate open communication and collaboration at the studio. This is just like how a studio like Bungie functions and approaches development, which permits CDPR to be much more agile and brazenly communicative. The plan is to have this all in place to start out parallel AAA sport growth by 2022.

External advertising for CDPR video games can be present process an overhaul, centered primarily on shortening the time between announcement and launch to keep away from a drawn out advertising marketing campaign cycle that doesn’t match the ultimate product. Teases should occur early on, however trailers, demos, and in-depth appears at mechanics gained’t occur till the sport is nearer to being finalized. In addition, they plan to deal with displaying precise sport footage, not ideas, in addition to conducting showcases on all platforms. And slightly than specializing in longterm roadmaps, CDPR will modify focus to annual roadmaps that concentrate on a single 12 months at a time to maintain the firm agile.

For 2021 particularly, this roadmap consists of extra patches and updates for Cyberpunk 2077, in addition to the free DLC and next-gen updates, and the next-gen update for The Witcher 3. There’s additionally the cell AR sport The Witcher: Monster Slayer and continued growth on Gwent.

They ended this phase centered on how they plan to enhance the working surroundings to make it really feel inclusive, snug, and stop worker burnout. This features a stronger deal with psychological well being and well-being, an open and barrier-free surroundings of communication, and empowering everybody with skilled and private growth.  CDPR can even deal with rising their expertise pool with new initiatives.

As a part of this progress, CDPR acquired Digital Scapes in Vancouver, after having already labored carefully with the firm on earlier initiatives. This permits them to broaden their footprint with an much more various vary of expertise.

Building Out the Franchises

The second constructing block focuses on constructing out CDPR’s essential franchises: The Witcher and Cyberpunk. For this space of progress, not solely do they need to broaden the franchises by varied means (akin to cell growth, TV exhibits, merchandise, and many others.), however they need to proceed to broaden on the concept of the “single-player AAA RPG” that lies at the studio’s core. CDPR makes use of the progressive growth of The Witcher franchise, beginning with the first sport, of proof for a way they’ll proceed to develop, construct out, and broaden the audiences for his or her franchises over time.

They plan to develop Cyberpunk in related methods, constructing off of prior releases, leanring classes, and implementing methods to broaden it out to future video games and extra.

Online Experiences

“Let’s stress this here: CD Projekt makes single player, story driven, AAA RPGs. That is not changing,” the video says, earlier than leaping into discussing how the studio needs to broaden its capabilities with on-line experiences. They need to have a long run strategy that implements on-line components into their video games “where it makes sense.”

“We don’t want to go overboard, or lose our single-player DNA. We want to take thoughtful steps to build robust online capabilities.” Previous bulletins indicated that the subsequent AAA sport from the firm could be a Cyberpunk multiplayer sport, however that’s now altering. Instead of a deal with making one large multiplayer expertise or sport, they’re taking a look at ways in which they’ll convey on-line into all of their franchises at some point.

CDPR is creating on-line expertise that may be applied throughout its video games and construct up a neighborhood, which sounds just like what Ubisoft does with UConnect (previously UPlay).

As a ultimate bonus, the video discusses how robust monetary administration permits the firm to self finance growth with a robust monetary spine, enabling inventive freedom and the chance of mergers and acquisitions.

This video is maybe the strongest look but at CD Projekt RED’s response to the rocky Cyberpunk 2077 growth and launch. It exhibits a promising future with a newly discovered deal with the well-being of its workforce, which can in flip lead to extra constant and clear growth of initiatives. It provides me much more religion than I had in not simply the way forward for Cyberpunk 2077, however CDPR as an entire transferring ahead.

What did you consider this growth technique replace from CD Projekt RED?