Strauss Zelnick, the CEO of Take-Two Interactive, instructed that buyers are “ready” for the next-gen sport worth to extend to $69.99, as NBA 2K21 will value precisely that. This comment was made in the course of the March 2021 Morgan Stanley Technology, Media & Telecom Conference after Zelnick was requested for his views on the general public’s response to the sport’s worth enhance. For context, the same old launch worth for many 2K titles during the last two generations of consoles was $59.99. [Thanks, Video Game Chronicle!]

Here is Zelnick’s precise quote from the presentation, which VGC transcribed:

We introduced a $70 worth level for NBA 2K21, our view was that we’re providing an array of extraordinary experiences, numerous replayability, and the final time there was a frontline worth enhance within the US was 2005, 2006, so we expect shoppers have been prepared for it.

Take-Two Interactive owns the Rockstar Games and 2K publishing labels, however Zelnick didn’t explicitly state what shoppers can anticipate by way of sport costs sooner or later. Instead, he stated that bulletins could be made on a “title-by-title basis.” He acknowledged that the sensation of being overcharged can damage an expertise.

When NBA 2K21’s next-gen worth enhance was first introduced in August of 2020, Zelnick claimed that the value was justified as a result of worth Take-Two and next-generation consoles supply to shoppers. NBA 2K21 is notable as a result of it was the primary next-generation title to have the $69.99 worth level hooked up to it. The similar sport can be accessible for $59.99 on the Xbox One and PlayStation 4.

NBA 2K21 isn’t the one next-generation title promoting at this worth. A couple of PS5 video games launched at $69.99.

This $59.99 worth level is the usual retail worth within the United States for many video video games launched on the Xbox 360, PlayStation 3, Xbox One, PlayStation 4, and Switch. This worth was additionally a $10 enhance from the earlier technology’s new sport worth level.