E3 2021 might have simply acquired its first details today, however The Entertainment Software Association is already trying in the direction of the longer term. The E3 organizers have confirmed that E3 2022 is deliberate as an in-person bodily occasion, one that may construct on the foundations paved by what the “reimagined” E3 2021 is doing with its digital “hyper-engaged” occasion this yr.
“The ESA looks forward to coming back together to celebrate E3 2022 in person,” the E3 2021 press launch concludes, confirming that subsequent yr’s occasion is deliberate to return to regular, although simply how regular is up within the air.
Even earlier than the pandemic upset the pure order of trade occasions for 2020, E3 was already dealing with some strain to adapt. Exhibitors have been starting to migrate away from the overly costly sales space house in favor of personal assembly rooms for trade networking, connecting immediately with their viewers through digital occasions, and even simply not taking part in E3 altogether. We famous that E3 2019 felt very empty in contrast to prior years. It was facing an identity crisis, caught between being a premiere trade commerce present and a client expo. E3 2020 was the primary time the occasion had been canceled in 25 years. E3 2022 will be the primary bodily E3 occasion since E3 2019.
E3 organizers additionally confronted quite a lot of scrutiny and criticism after a massive leak of private attendee information in 2019, in addition to their subsequent mishandling of the state of affairs, precipitated many to lose much more belief within the present.
Many distinguished trade figures have proven discomfort and reluctance about E3’s plans for adaptions lately. Sony stepped away utterly in 2019. Activision has decreased its presence drastically. EA and Microsoft each break up off to maintain their very own E3 adjoining occasions. Notable trade hype man Geoff Keighley was quoted as saying he didn’t “feel comfortable” with taking part in E3 final yr (prior to its cancellation), and creative directors iam8bit resigned from the show. Former Nintendo govt Reggie Fils-Aime additionally said that The ESA’s plans for E3 2021 didn’t seem “all that compelling.”
Still, E3 has tailored and advanced earlier than, and plans for an E3 2022 bodily occasion present a resilience and persistence from The ESA to get E3 again on its ft, it doesn’t matter what it takes. Details surrounding E3 2022’s return to the bodily occasion house are gentle for now. We don’t know if it is going to return to the LA Convention Center (although that’s greater than probably the plan) or if The ESA will hold the brand new “Electronic Entertainment Experience” branding that E3 2021 is beneath for the bodily occasion too. It appears that the concept is to be a beacon for the online game trade; a spot to have interaction the customers whereas additionally offering significant networking for members of the trade and media. How nicely The ESA can execute on that concept stays up within the air, but when they pull off the all digital E3 2021 ought to present a superb early indicator.