An nameless insider has supplied CBC News a 54-page inner doc from writer Electronic Arts, which signifies that the corporate is actively driving gamers in the direction of microtransactions.
With reference to FIFA Ultimate Team (FUT), a bullet level in an EA presentation states that “all roads lead to FUT.” “We are doing everything we can to drive players there,” the doc reads. Apparently, FUT is the “cornerstone” of FIFA, and EA needs to “drive excitement & funnel players towards FUT from other modes.”
The insider advised CBC that they leaked the doc as a result of it’s “getting harder and harder to defend what is very obviously unregulated gambling.” “For years they’ve been able to act with a layer of plausible deniability,” they continued. “Yet of their inner paperwork, they’re saying, ‘This is our goal. We want people driven to the card pack mode.’”
In its defense, EA has issued a statement claiming that the presentation has been taken out of context and CBC has “sensationalized” the story. Part of the statement reads:
We always look for opportunities to introduce more players to modes in our games. Our FIFA players are expecting fresh content that makes the service exciting, so that’s a relentless focus for us. We don’t ‘push’ folks to spend in our video games. Where we offer that alternative, we’re very cautious to not promote spending over incomes within the recreation, and nearly all of FIFA gamers by no means spend cash on in-game gadgets.
EA additionally disputed the declare that its video games contain playing.