Data analytics agency Sensor Tower is reporting this afternoon that the cell entry of the beloved Mario Kart sequence has made over $200 million on the subject of in-game participant spending. Mario Kart Tour, which is free-to-play, reached 100 million downloads throughout the first 11 days of being obtainable on the App Store and Google Play Store and at the moment the karting title had generated $17.8 million in income. The title has been downloaded probably the most on Google Play, nevertheless, Apple’s App Store has generated the next share of income.

“While Mario Kart Tour has not been able to saustain the highs of its big launch, it has maintained a fairly consistent revenue stream, generating $7.7 million on average per month globally over the last year. The title is an example of the power of big IP in generating launch buzz, particularly important with the looming IDFA changes.”

 Sensor Tower’s EMEA cell insights strategist Craig Chapple