During its Investor Relations Day presentation yesterday, Sony Interactive Entertainment revealed that 41 p.c of PlayStation four and PlayStation 5 house owners are feminine – a large enhance over the meager 18 p.c possession through the PS1 period.
The data, which was included in a presentation delivered by SIE CEO Jim Ryan, was half of a slide discussing favorable demographics for the PlayStation model. Apparently, model loyalty is robust amongst PlayStation avid gamers. According to information compiled by SIE Global Platform Experience Tracker and PlayStation registration data, a big proportion of PS1 house owners caught with Sony through the years. At least 5 p.c of present PS4/PS5 house owners are aged between 49 and 54 and have been PS1 avid gamers again within the day. Another 5 p.c are between the ages of 43 and 48, and over 10 p.c are aged 37-42, indicating that PlayStation continues to enchantment to avid gamers of all ages.
In 2021, PlayStation surpassed Amazon and claimed the ninth spot within the record of prime world manufacturers, up seven locations from no. 16. With the PS5, Sony goals to construct its “biggest ever platform” and with the PS4, the corporate hopes to have its “longest ever tail.” In case of the latter, Ryan mentioned that there are “big game launches” nonetheless to return for the last-gen console, together with Horizon Forbidden West and Far Cry 6. Additionally, ongoing development within the free-to-play section is contributing in direction of steady excessive engagement amongst PS4 house owners. Highlights on this section embody Fortnite, Call of Duty Warzone, Apex Legends, Genshin Impact, and Rocket League.
Sony will “keep getting PS4 owners to migrate to PS5” whereas “minimizing lapse and maximizing customer lifetime value from the current connected PS4s,” Ryan concluded.