Call of Duty: Vanguard‘s reveal came at an awkward time for Sledgehammer Games. Mere weeks prior, disgraced publisher Activision Blizzard was slapped with a lawsuit by the state of California for rampant sexism, discrimination, and harassment. The company’s executives selected to disclaim the allegations, solely to finish up embarrassing themselves when staff previous and current spoke of their experiences, corroborating experiences.
It’s no shock, then, that each one eyes have been on Vanguard‘s reveal. Several of the game’s builders have been aware of that, and reminded followers that they stand with the victims. And whereas they have been excited to showcase their labor of affection, they took the chance to acknowledge that Activision Blizzard must work on its tradition, after which some.
In the midst of this, the obtrusive omission of Activision’s name and logo from Vanguard‘s reveal trailer (replaced with “Call of Duty presents”) certainly didn’t go unnoticed. Many speculated that the corporate is attempting to distance itself from its most prized possession given the circumstances, however an Activision spokesperson claims that not displaying the emblem was a “creative choice.”
“Call of Duty has continued to expand into an incredible universe of experiences,” reads a PR assertion offered to Axios’ Stephen Totilo. “This was a creative choice that reflects how Vanguard represents the next major installment in the franchise.”
I requested Activision in regards to the brand’s absence, a change from different CoD reveals.
Their PR: “Call of Duty has continued to expand into an incredible universe of experiences. This was a creative choice that reflects how Vanguard represents the next major installment in the franchise” https://t.co/12PPrXRFcY
— Stephen Totilo (@stephentotilo) August 20, 2021
Nothing to do with the lawsuit and subsequent experiences, then? Okay.