The first half of 2021 is completed, so VentureBeat and TV advert measurement and attribution firm iSpot.television have printed the newest information on how the 12 months has gone thus far for video game national TV advertising in the United States. According to VentureBeat, “Nintendo flat-out dominated video game national TV advertising for the first half of 2021. But depending on your programming of choice, you may not have noticed.”
VentureBeat additionally mentioned that “Nintendo rules the year so far, with 68% of total ad impressions. The company commands 12 of the top 20 individual spots of the year to date and every one of the top five. And it paid for it, too. According to iSpot data, Nintendo is solely responsible for nearly half (47.7%) of gaming’s overall TV ad spend for the year”.
So, why does VentureBeat point out that some of it’s possible you’ll not have observed Nintendo’s advertising? Because “Nintendo aired 79 spots, primarily on kids-focused programs. The top five networks by impressions for Nintendo ads included Nick (26%), Disney (24%), Cartoon Network (22%), Nick Toons (6.5%), and Disney XD (3.6%). The top shows were SpongeBob SquarePants, The Amazing World of Gumball, The Loud House, Big City Greens, and Teen Titans Go!”. As for the content material of the adverts, VentureBeat revealed that “Nintendo primarily advertised specific Switch games, led by Super Mario 3D World, Pokémon, Among Us, Animal Crossing, and Mario Golf in the first half of 2021”.
VentureBeat additionally mentioned artistic content material. According to their information, “Nintendo’s ads steal the show, with several of its top ads scoring well above the norm for the video game industry. According to Ace Metrix Creative Assessment survey data from iSpot, three of Nintendo’s top five spots (by TV ad impressions) garnered at least 5% more attention than the norm for video game ads during the first half of 2021.”
Lastly, VentureBeat revealed the high video gaming commercial that Nintendo, Microsoft, and Sony every had throughout the first half of 2021. They additionally included information on the three commercials, reminiscent of the quantity of occasions it aired and the impressions that it obtained. The listing might be seen in full down beneath.
- Impressions: 301.6 million
- Estimated spend: $1.29 million
- Airings: 2,479
- Top community: Disney Channel
- Top present: SpongeBob SquarePants
- Impressions: 170.three million
- Estimated spend: $1.eight million
- Airings: 844
- Top community: ESPN
- Top present: SportsCenter
- Impressions: 143 million
- Estimated spend: $4.2 million
- Airings: 152
- Top community: ESPN
- Top present: NBA basketball