Call of Duty Vanguard Sales Down 40% in the UK Compared To Last Title


Call of Duty: Vanguard has bought 40% fewer items on launch in the UK, in comparison with final 12 months’s Call of Duty: Black Ops Cold War. While it topped this week’s gross sales charts simply above FIFA 22, the lower in gross sales may point out fatigue with the first-person shooter franchise. Other potentialities embrace cannibalism inside the Call of Duty franchise contemplating Warzone‘s continued popularity—which has seen premium sales spread out through the year—and the launch of other FPS titles. Historically, the WWII Call of Duty games have also not performed as well commercially as the established Modern Warfare and Black Ops subfranchises, which each have more immediate name recognition. It’s additionally essential to notice that these numbers are UK solely and don’t signify worldwide Call of Duty gross sales developments.

According to GSD knowledge, Call of Duty: Vanguard bodily retail gross sales dropped 26%. Digital gross sales dropped even decrease, lowering 44% in comparison with final 12 months’s launch. speculates that half of the motive could also be as a result of critics’ lukewarm reception of the game. World War II-era Call of Duty video games additionally are inclined to carry out weaker in comparison with titles based mostly on trendy occasions, similar to 2019’s Call of Duty: Modern Warfare.

Another chance is competitors inside the FPS style. Battlefield 2042 is ready to launch later this month, and there are additionally rumblings of a shadow drop for Halo: Infinite for the Xbox twentieth anniversary. Add in the undeniable fact that Call of Duty Warzone remains to be alive and kicking—with its personal main map revamp and replace not set to go reside till December 2nd—and you’ve got some fairly huge titles vying for shopper consideration. Likewise, Gamesindustry additionally notes that the console {hardware} transition might have additionally performed a task.

Call of Duty: Vanguard launched on November 5, 2021. While we highlighted the game’s spectacular cinematic marketing campaign expertise and fresh-feeling multiplayer in our official review, the game launch was marred by some technical glitches. Sledgehammer fastened these points with a post-launch update inside just some days, with ongoing tuning and fixes coming to Vanguard often. Season One of Vanguard’s post-launch content material will start alongside the new Warzone Pacific Caldera map on December 2nd.

Publisher Activision Blizzard has additionally been embroiled in controversy after lawsuits and allegations of workplace abuse and harassment. While indirectly associated to the Call of Duty franchise, the firm broke from custom by not displaying its name in early Vanguard‘s reveal trailers. Activision was recently dethroned as the most valuable video game company in the US.

We should learn more about Vanguard’s early gross sales with subsequent month’s NPD outcomes, which may also give us an image of how the title carried out in the US.