EA FIFA Continue to Lock Horns Over FIFA License

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It’s more and more beginning to seem like Electronic Arts’ subsequent soccer (or soccer) title gained’t be referred to as FIFA.

Following stories that EA wished to drop FIFA due to exorbitant licensing costs, the soccer group issued an announcement of its personal explaining that it no longer wants one company “controlling and exploiting” the license. Now, EA has advised Financial Times in no unsure phrases that it doesn’t suppose it’ll be utilizing FIFA going ahead, and it doesn’t anticipate dropping gamers over the title change. The writer has already filed a trademark for “EA Sports F.C.

“We are not certain that we will move forward with FIFA as a naming rights partner,” EA govt David Jackson advised Financial Times. He added that “the name FIFA lives in the minds of many young players around the world,” however the collection has “lots and lots of players” and EA doesn’t “see a reason why that would change in the future.”

“We’re not naive, things can change,” Jackson continued. “But we don’t foresee major risks so long as we continue to meet players’ expectations in terms of the value of the entertainment they receive from the products we build.”

EA’s FIFA video games have come below intense scrutiny lately due to microtransactions. At one level, the corporate was investigating an worker who was accused of promoting uncommon FIFA Ultimate crew playing cards for money. That mentioned, FIFA reigns supreme yearly by way of variety of gamers in addition to business efficiency. EA has but to face any actual competitors when it comes to its yearly sports activities titles.

[Source: FT]