GTA and Red Dead could endure as long as James Bond, says CEO


The Grand Theft Auto collection is over 24 years previous already and the Red Dead collection is 17 years previous, however the CEO of their writer Take-Two thinks these franchises have what it takes to be as long-lasting as the  James Bond collection – with Grand Theft Auto V itself already eight years previous at this level.

A fast reminder that the James Bond film collection is sort of 60 years previous at this level – far older if we rely the unique novels – from 1962’s Dr. No as much as this 12 months’s No Time To Die. Grand Theft Auto 1 launched on PC in 1997 and the oft-forgotten Red Dead Revolver got here out in 2004.

Speaking throughout this week’s Jefferies Virtual Global Interactive Entertainment Conference (transcribed by VGC), Take-Two’s CEO Strauss Zelnick was requested in regards to the longevity of its franchises – what with this week’s troubled launch of the GTA Trilogy remasters. Zelnick praised the James Bond film collection for its endurance and stated they “would like every franchise to be James Bond.”

“There are precious few entertainment franchises of any sort that fall into that category,” Zelnick continued, “but they do exist. And I think GTA is one of them, I think Red Dead is one of them.” They additionally recommended that Borderlands, BioShock, and Civilization could additionally work, however required “gating” and the flexibility to “rest a title” so that each launch is a “special event” as an alternative of burning out a licence with yearly releases. “I go and see a Bond film because there isn’t another one in two months – I’m going to see every Bond film.”

This is probably a commentary on the prolonged anticipate Grand Theft Auto VI, which is probably not out till 2025 on the newest. “If it’s bad I’m going to be really upset,” Zelnick provides, “like a personal affront, because I believe that the IP is always just beyond. And that’s the compact Rockstar has with its consumers.” We’ll inform him later in regards to the response to the GTA Trilogy Definitive Edition being pulled from sale.