Nintendo of America’s former VP of marketing: GameCube’s purple colour choice was a bad idea

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It is tough to consider however the traditional GameCube is now twenty years previous. The system which launched in 2001 had some wonderful Nintendo content material comparable to Luigi’s Mansion, Super Smash Bros Melee, Star Wars Rogue Squadron II: Rogue Leader, The Legend of Zelda: Wind Waker, and extra, however some players on the time had been delay with the colourful purple colour choice and virtually child-like design.

To have a good time the GameCube’s twentieth anniversary, VGC has spoken to Perrin Kaplan, who was VP of advertising and marketing at Nintendo of America on the time, who instructed them that the PR and advertising and marketing groups at Nintendo of America weren’t pleased with the default purple colour choice and so they knowledgeable Nintendo Japan of this. However, because the Japanese department has the ultimate say on what goes, Nintendo of America had been principally instructed, ‘nope, the company is going with this’. Nintendo of America needed to have a Black GameCube and a Silver GameCube at launch, as they thought that the purple GameCube seemed to female on the time and so they had been nervous that it might be slated at E3 based mostly on the system’s colour.

“We actually suggested that the purple was not the best to start with and (Japan) said, ‘no, we’re going to use that.’ Then we pushed for black and silver, because I think in the US nobody had ever really done the purple color before. It wasn’t that you couldn’t bring out hardware that was a different color, it was just a very… ‘female’ looking color. It just didn’t feel masculine, I think. I remember us being very nervous at E3 that we were going to get bad press purely based on the color.”

Perrin Kaplan, Nintendo’s former VP of advertising and marketing and company affairs

“This pre-dates Apple. Picking your color these days is like making a statement. But back then all the game systems were black… even white hadn’t really been done widely. Nintendo was never a technology story, but we were always combating what our competitors at Sony and Microsoft were doing from a PR perspective and having this purple box didn’t quite help there.”

Nintendo of America’s former director of company communications, Beth Llewelyn

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