PlayStation Listed Among Fast Company’s ‘Brands That Matter’ in 2021


Business-centered publication Fast Company listed PlayStation amongst its inaugural “Brands That Matter” checklist for 2021, an inventory that celebrated corporations which have an “undeniable impact on business and culture.” The checklist is comprised of 95 corporations whose impacts are felt “far beyond the products they sell,” together with Ben & Jerry’s, Feeding America, IKEA, Hulu, and extra.

Fast Company included PlayStation particularly—versus the broader Sony model—due to how it’s “defined and redefined modern gaming” in methods which are even surpassing the movie business. The checklist additionally notes that the PS5 continues to break records and be in high demand in the face of supply constraints due to the pandemic and chip shortages. “Where to buy PS5” was additionally the most well-liked shopping-related search on Google in 2020, which is a monumental accomplishment in a consumer-focused society. Clearly, PlayStation has a broad influence on not simply the worlds of gaming and leisure, however world tradition as effectively.

This is the complete excerpt from Fast Company on why PlayStation is included in the checklist:

“From the beginning . . . we wanted to present our customers with a new form of entertainment.” Sony government (and eventual CEO) Kaz Hirai shared this imaginative and prescient for the PlayStation gaming console with Fast Company in 1997. Ever since, PlayStation has outlined and redefined fashionable gaming as an leisure medium that surpasses motion pictures in their breathtaking scope, technological wizardry, and monetary success.

With its newest iteration, launched in November 2020, PlayStation 5 continued to push additional, with its attention-demanding industrial design and its DualSense controller that lets customers really feel each in-game motion. Sales exceeded 10 million models worldwide by July, sooner than its predecessors, regardless of constrained provide. In as positive an indication of the form of lust PlayStation generated, Google searches for “where to buy PS5” was 2020’s hottest shopping-related question—even beating out “where to buy toilet paper.”

PlayStation isn’t the one gaming model that made the Brands That Matter checklist. Xbox additionally discovered its approach onto the checklist, with Fast Company citing Xbox Series X|S as the corporate’s fastest-selling consoles ever, in addition to calling the platform the “most pop-culture drenched console ever created.” Curiously, the snippet makes no point out of Game Pass, which is creating an unlimited shift in how gamers entry and eat video games through the platform. Nintendo, nevertheless, was not included on the checklist.

You can view all 95 of Fast Company’s Brands That Matter on their site. Clicking on each will allow you to learn the snippet about why they had been included, which vary from significant work every is doing past their very own area to only having “global ubiquity” and wider cultural influence as a model.