Take-Two Likens GTA Franchise to Bond Movies in Terms of Longevity


Take-Two Interactive CEO Strauss Zelnick has likened Grand Theft Auto to the James Bond movie franchise, and has mentioned that he believes GTA will final a very long time similar to Bond, which has been round for the reason that Nineteen Fifties.

During the Jefferies Virtual Global Interactive Entertainment Conference (transcribed by Video Games Chronicle), Zelnick was quizzed concerning the shelf life of Take-Two’s franchises, in response to which Zelnick mentioned that GTA, Red Dead, and NBA are three franchises that can proceed promoting for a very long time.

If it’s actually, actually nice it can maintain going. I don’t know in case you noticed it, I simply noticed the brand new Bond movie, that was nice. And you prefer to each franchise to be James Bond. There are treasured few leisure franchises of any kind that fall into that class, however they do exist. And I believe GTA is one of them, I believe Red Dead is one of them, NBA is clearly one of them as a result of the game [of basketball] will proceed to exist.

Zelnick added that he’s in opposition to annual releases of non-sports titles as a result of of the chance of burnout, and carried on utilizing his Bond instance by saying that he’ll proceed to watch each Bond film, however not in the event that they launch each few months.

I’ve at all times mentioned that annualising non-sports titles runs the chance of burning out mental property even when it’s good, so we take the time to make one thing that we expect is extremely phenomenal and we additionally relaxation titles deliberately in order that there’s pent-up demand for that title in order that it’s a particular occasion. I’m going and see a Bond movie as a result of there isn’t one other one in two months – I’m going to see each Bond movie.

GTA continues to make financial institution for Take-Two. A brand new game is inevitable, but it surely’s unlikely to launch anytime quickly.

[Source: VGC]