Ubisoft is reportedly sending Far Cry 6 gamers emails as a part of a advertising and marketing marketing campaign meant to maintain gamers within the game in addition to carry again those that have fallen off. Problem is, they apparently thought berating gamers for not taking part in the game sufficient was a good suggestion. If you’ve performed below a specific amount of hours, Far Cry 6‘s fascist antagonist leader Anton Castillo will criticize you for leaving Yara to him.
As if video game companies taking user data wasn’t unhealthy sufficient, they’re now utilizing it to disgrace gamers for not taking part in their game. As Twitter person Brendan Sinclair notes, the e-mail marketing campaign tracks how a lot time customers spent within the game. In Sinclair’s case, that they had solely performed the game for 3 hours. Ubisoft writes out this playtime below a tagline that I can solely assume was an try at being humorous.
A variety of video games are already ruthlessly designed to maximise engagement, however now they electronic mail and trouble you when you dare to cease taking part in them. pic.twitter.com/TRIsV4jnZP
— Brendan Sinclair (@BrendanSinclair) October 26, 2021
It’s necessary to notice that gamers who’ve spent a substantial period of time in Far Cry 6 are additionally receiving comparable emails that includes assorted stats. However, they’re in a wildly completely different tone that adjustments relying on what you’ve achieved. Some emails spotlight what number of areas the participant has taken from Castillo, in addition to their variety of kills and captured checkpoints.
Ubisoft could have meant for the emails to be a enjoyable gimmick to provide individuals their gameplay stats (although certainly you could possibly simply test them your self). But it’s maybe not one of the best concept to ship these emails to those that, fairly clearly, haven’t loved the game.
This isn’t the primary time Ubisoft has landed in scorching water over a few of its advertising and marketing campaigns, both. Back in 2019, the corporate issued an apology after it despatched out a promo electronic mail for Tom Clancy’s The Division 2, by which it made a joke in regards to the US authorities shutdown. About 800,000 authorities employees have been out of labor throughout that very same authorities shutdown.
What do you consider Ubisoft’s Far Cry 6 emails? Are they overreaching, or only a innocent advertising and marketing marketing campaign?