Unity CEO John Riccitiello has apologised for “crude” feedback made in an interview towards builders who don’t implement monetisation choices of their video games – to an incredible outcry from the trade. “I am listening and I will do better,” Riccitiello says.

In a current interview with Pocket Gamer, the Unity CEO – previously CEO at EA – referred to as builders who don’t implement monetisation choices early of their video games “the most beautiful and pure, brilliant people” but additionally “some of the biggest f***ing idiots.”

As could be anticipated, this didn’t go down properly with the gaming neighborhood, together with builders behind Nickelodeon All-Star Brawl, Gotham Knights, Celeste, Selaco, and EA’s Star Wars Jedi Survivor.

Riccitiello has now posted an apology on his Twitter web page. “My word choice was crude, I am sorry,” the Unity CEO begins, “I am listening and I will do better.” He offers extra context for his ideas on the matter, or “what I would have said if I had taken greater care.”

Riccitiello provides that what he needed to say however “clearly failed at saying” was that “there are better ways for game developers to get an early read on what players think of their game” and both regulate or not regulate based mostly on suggestions. “Both are very valid choices.”

“If I had been smarter in choosing my words I would have said just this,” he concludes, including that the “idiots” comment is “a sentence that I wish I had never said.”

If you need to take a look at PCGamesN’s personal interview with Riccitiello on Unity and the way forward for the PC, take a look at that hyperlink.