Tommy Hilfiger is the newest iconic model to arrange shop in Roblox’s ever-expanding fashion world with Tommy Play, an immersive expertise designed to showcase the Hilfiger’s latest kinds. Tommy Play showcases the Tommy Jeans Pop assortment, which options windbreakers, hoodies, and equipment, together with bucket hats. While Hilfiger fashion is on show entrance and centre, the actual draw for a lot of gamers is the parkour, bike programs, freeze tag, and different interactive occasions designed to get individuals taking part in whereas they study extra about the whole lot the model has to supply.


Hilfiger is removed from the primary fashion model to leap into the metaverse with Roblox. The endeavour follows on the heels of Karli Kloss’s Klossette Designer Showcase, which continues to be stay on the platform, the place gamers can teleport to popups tied to 5 totally different Roblox experiences to buy avatar objects with Robux. In 2021, Vans launched Vans World, an space for gamers to gather Vans objects and likewise spend Robux, the platform’s in-game foreign money, on different specialty Vans objects.

A broad view of Roblox's Tommy Play experience, showcasing the Bronx as imagined in the metaverse.

Perhaps essentially the most memorable Roblox fashion tie-in was Gucci Garden,  a restricted Gucci assortment of things designed particularly for Roblox. It’s significantly notable as a result of the occasion’s rarest piece, the Gucci Dionysus Bag with Bee, was resold on the Roblox market for greater than $4,100 value of Robux — greater than the value of an precise Gucci Dionysus bag.

Brands are extra keen than ever to carry their most inventive concepts to life in Roblox, which is partly resulting from Roblox’s altering demographic. As of 2021, for the primary time, Roblox stated it had extra each day lively customers over the age of 13 than below that age. Children who grew up with Roblox keep on the platform, and the demographic shift is important to retailers.

For many Robloxians, avatar fashion is a spotlight of the expertise. With so many choices and kinds, individuals can spend hours and lots of of Robux customising the proper avatar. As in the actual world, individuals discover themselves drawn to objects which are uncommon or distinctive. These attitudes towards digital avatars attraction to manufacturers, as a result of even although digital objects gained’t usually retail for as a lot as real-life ones, these immersive experiences facilitate model loyalty and engagement.

If you’re itching for a spot to point out off your fashionable avatar, take a look at our information to the very best Roblox video games in 2022. Or, if freebies are extra your velocity, check out our Roblox promo codes for July 2022.