Taito Corporation, one of many game trade’s oldest firms, turns 70 years previous this yr. The firm shall be celebrating the Taito 70th Anniversary with a sequence of promotions and prizes. It has begun teasing a few of these by opening a commemorative web site and Twitter account for the event [Thanks, Famitsu].
At the second, there are few concrete particulars on the Taito 70th Anniversary celebration plans. Late in December 2022, the corporate opened a Twitter giveaway awarding followers a particular 2023 calendar. And on New Year’s day, Taito’s Pico Crepe restaurant started distributing novelty calendar postcards to prospects. The postcards will change every month and function artwork of basic arcade titles like Night Striker, Metal Soldier Isaac, Operation Wolf, and Elevator Action.
The firm additionally introduced that the Taito 70th Anniversary promotions will launch in any respect Taito Station arcades. Exclusive prizes shall be awarded to contributors on the arcades and by way of the Taito Online Crane game, as nicely. A 70th Anniversary “Commemorative Product” would even be offered. Taito promised extra particulars as the assorted promotions strategy their launch date.
The actual date of the Taito 70th anniversary is August 24, 2023. Taito’s authentic founder was Michael Kogan, who opened Taitung in 1944 in Shanghai, China, to deal in wigs, hog bristles, and flooring coverings. The firm moved to Japan as Taito Yoko (“Taito” being the Japanese pronunciation of “Taitung”), the place it distributed clothes. In 1953 Kogan was joined by Japanese businessman Akio Nakatani, and Taito Yoko relaunched because the Taito Trading Company, the primary firm in Japan to provide vodka.
By 1955 Taito had shifted to merchandising machines and jukeboxes, and then pre-video-game electro-mechanical amusements, similar to 1967’s pinball-like Crown Soccer Special. By the Seventies Taito turned Taito Corporation, releasing a ping-pong arcade cupboard in 1973 known as Elepong. Game designer Tomohiro Nishikado joined the corporate in 1968, and ultimately created Space Invaders, one of the vital in style arcade video games of all time. Even at present a Space Invader alien is a part of Taito’s most outstanding imagery.
The Taito 70th Anniversary celebrations kick off by means of 2023. Last yr’s Taito Egret II Mini replicates a small-scale arcade expertise as a mini-console.